All emerging entrepreneurs need to read this!
I really enjoyed reading this article and it gave me hope that in this day of age, a David can still beat a Goliath! While reading, I could immediately relate it to the music industry. Most business minded people run away from a project just because they feel that they can’t beat the Goliath that has the monopoly over a particular market. Indie label executives fear that the top 4 labels (Universal Music Group, Sony BMG Music Entertainment, EMI Group, and Warner Music Group) are untouchable. I beg to differ!!!
Nobody, no company and no market is untouchable. Here’s a line from the article that I enjoyed reading: “There is nothing that is more painful to a market Goliath than a shift in the underlying business model. Selling your product at only a marginal discount is not a new business model. Forging a new distribution channel is, and Blockbuster has yet to fully recover from Netflix” Then the author goes on to say: “Competing in a David vs. Goliath battle is the most interesting of chess matches. Speed of execution is important, though, as Goliaths will eventually catch up to you. Unless of course, you changed the game so much that there’s nothing to catch up to.”
As a chess player I could easily picture the analogy. The best chess players are those who are able to play offense and defense at the same time with an execution speed faster than the opponent. Keep the competition guessing, change the rules of the game, develop a new business model, and above all…BELIEVE IN YOURSELF because if you cant’ visualize yourself doing it, then you already lost! I’m a David in a battle field of Goliaths…watch me reshape the game and have them try to catch up. There is HOPE!
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Lyrically yours,Logiq
